• Be seen, be secure

    Security label solutions

  • Be seen, be secure

    Security label solutions


Security solutions for packaging and products

Our flexible 3D-labels serve as a base for security and can be combined with many other technologies.
Let us know your requirements and we will make sure you get what you need.


3D-sealing labels can be combined with QR-codes and serialization to fulfill all regulatory requirements regarding track and trace.

Alcohol and tobacco

Thin and flexible 3D-labels for cans, bottles, bags or boxes. Slitting and integrated closure solutions prevents tampering of labels.

Apparel and lifestyle

Conversion and integration of anti counterfeit or warranty labels can be done in many ways; Sew-in, hang tag and in-mould complemented with track and trace- and VOID-solutions.

Food and beverages

Flexible labels for application and integration on many kinds of packaging; closures, sealings etc.

About us

Rolling Optics was founded in 2005 with solid technical background from research at the Ångström Laboratory at Uppsala University, Sweden.
Rolling Optics patented and in-house developed technology within the micro optical field enables an incredible and crystal-clear 3D effect which is
virtually impossible to copy. Today, Rolling Optics supplies the most secure visual anti-counterfeit solution in the world.

❖ Brand security- protecting companies and brands from counterfeits.
❖ High security- including bank notes, ID cards and passports

Be Seen, Be Secure

By simply looking at the stunning 3D effects in the security labels produced by Rolling Optics the end-consumer will instantly know they are buying a genuine product. There is no need for special lighting or reading devices to authenticate the product. The eye-catching effect does not only call for consumer interaction but also ensure the security feature is seen and recognized as compared to the other less attractive technologies.

Made In Sweden

Rolling Optics and its technology has grown and matured in the innovative soil of Sweden. By building production and development in Stockholm, we make sure to preserve the most important values we bring to our customers. From its base in Sweden, Rolling Optics has a global distribution reach and can serve customers in all corners of the world.

Why Is It Secure?

Rolling Optics is confident to say its worldwide patented solution is the most secure visual anti-counterfeit technology available on the market. The advanced technology is a combination of several elements developed over many years. Among these are a fully patented ultra-high-resolution micro printing technology, a unique in-house developed production system and software and a strictly controlled upstream and downstream supply chain. The barriers for any counterfeiter to come close in duplicating the technology is extremely high and will therefore last for many years to come.

Management System Certificate

This is to certify that the management system
of Rolling Optics AB, has been found to conform to the Management System Standards:

ISO 9001:2015/ISO 14001:2015

This certificate is valid for the following scope:
Development, design and manufacturing of
Micro-optical 3-D films.

Management team

Axel Lundvall

chief executive officer
Co-founder Rolling Optics. Material Scientist Researcher from Ångström Laboratory, Uppsala University. Specialist in optical micro structures. Inventor with 16 granted patents. Experience from development work and machine building at Åmic AB (micro structure replication technology), Erlanger Laser Technik GmbH (laser welding stations) and Micronic Laser Systems (semiconductor & flat panel display industry).

Rikard Östberg

Business Development & IR
Co-founder Rolling Optics. Extensive experience of business development, investments and corporate finance. Has worked with a large number of private and listed companies doing business and negotiating transactions abroad, both in emerging markets and developed countries. BBA, University of Lund and MBA University of Technology, Sydney.

Johannes Enlund

chief technology officer
With a background in electronics and material sciences, Johannes joined Rolling Optics in 2009, after having completed his Ph.D. at Ångström Laboratory in Uppsala. Today, Johannes manages a team of researchers focused on bringing micro-optic based technologies closer to you.

Jean-Baptiste Mathey

chief operating officer
After a master degree in Supply Chain management at EM Strasbourg business school, Jean-Baptiste has acquired an international experience in several countries (Brazil, France, Portugal). He has previously worked for companies such as Sanofi and Comexposium. Jean-Baptiste is now leading Rolling Optics operations based on his expertise.


Axel Brangenfeldt

chief sales officer
Before joining Rolling Optics in 2017, Axel worked for
many years as a management consultant specialized in international expansion and business development. Axel has extensive experience in driving sales on international markets and is in charge of expanding Rolling Optics globally. Holds a Msc in Management from Stockholm School of Economics and a BBA
from Griffith University, Australia.

The Board

Johan Stern

Chairman of the Board
Former Partner of FMG Fundmanagers Ltd (US) and former head of SEB’s operations in the US. Chairman of the Board at HealthInvest Partners AB and FädriftenInvest AB and a Director at Carl Bennet AB, Elanders AB, Getinge AB, Lifco AB, Estea AB and RP Ventures AB.

Johan Bäcke

Managing Partner, RP Ventures. MSc. International Business from Gothenburg School of Economics and European Business School in Oestrich-Winkel, Germany.

Günther Birkner

President, Food & Beverage Worldwide of CCL Industries. Mr. Birkner was one of the founding partners of Pachem AG, acquired by CCL Industries in 2005.

Hans Andréasson

Partner, Mannheimer Swartling Advokatbyrå AB. Member of the Corporate & Commercial, Private Equity and Mergers & Acquisition practice groups. Hans is active within the Energy and Natural Resources as well as the IT, Telecommunications and Technology sectors.

Dr. Fredrik Nikolajeff

Co-Opted Director
Co-founder of Rolling Optics, Åmic, Adamantis (former CEO) and Molecular Fingerprint. Director of Uppsala Berzelii Centre for Neurodiagnostics. Associate Professor at Ångström Laboratory, Uppsala University. Dr Nikolajeff is currently leading several research projects in materials science, photonics and the life sciences.

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