News | Rolling Optics

Design Challenge 2010!

2010-09-01T08:12:41+00:00

We are proud to announce that we have launched a design challenge with four prominent Swedish designers. The challenge will culminate in four different packages containing Rolling Optics 3D material. Given free hands so create their own 3D pattern, were looking forward to see our material with new effects, different depths, sizes and shapes! Launch of the products will be held at LuxePack, Monaco 20-22 October.

Seeing is believing!

2010-07-06T15:12:20+00:00

See our 3D Security Label on the front page of this year’s Almedalen magazine. This Rolling Optics label ensures that it is the real Almedalen magazine you hold in your hand. Seeing is believing!

Rolling Optics rekryterar en av de mest lovande designstudenterna från Konstfack

2010-06-23T12:33:34+00:00

Farvash Razavi har arbetat som konsult för Rolling Optics sedan hösten 2006 och fick i dagarna fast anställning som designer för Rolling Optics. Farvash slutprojekt som visades på Konstfacks vårutställning 2010 vann skolans största konstpris ”Stavenows stipendium”. Ronald Jones, professor på Konstfack, förklara varför Farvash blivit utvald:

Farvash examensarbete är verkligen tvärvetenskapligt eftersom det både är design och hård vetenskap på samma gång. Hon knyter samman metoder från materialvetenskap och designtänkande för att skapa ett minnesvärt projekt som åberopar starka upplevelser runt omvandling och metamorfos.
Vi är extremt glada över att nu kunna ha Farvash på heltid. Att ha henne med tidigt i designprojekt gör att vi på ett helt annat sätt kan väva ihop Rolling Optics 3D-material med varumärket. Eftersom hon kan materialet utan och innan kan hon tänka ett steg längre och verkligen hitta möjligheter, säger Fredrik Blomquist, VD för Rolling Optics.

För mer information vänligen kontakta:

Farvash Razavi, Head of Design, tel: 070-734 55 68, e-post: farvash@rollingoptics.com

Fredrik Blomquist, VD, tel: 070-888 69 86, e-post: fredrik@rollingoptics.com

For english read here:

The prestigious award “Stavenows scholarship” was yesterday assigned to Farvash Razavi

2010-06-04T09:44:21+00:00

Stavenows scholarship, one of the most prestigious awards at Konstfack, has been assigned to Farvash Razavi (Designer at Rolling Optics). Farvash final exhibition, “The Scale of Existence”, shown at the Konstfack spring exhibition breaks new ground in the way of combining science and design. With her unique ability to use materials that yet are only on scientists’ table, Farvash gives us a glimpse into the future. Congratulations to her!

“If Ferrari wants ferrari red, they will get ”

2010-04-30T15:31:10+00:00

The famous Swedish technology company with its unique 3-D labels for security solutions have this year taken the step to the market after five years of intensive development.

Read the full article from “Dagens Industri” with Rolling Optics CEO.

Rolling Optics, one of Sweden’s 33 hottest young technology companies

2010-03-26T09:15:58+00:00

Rolling Optics are one of the companies who made it on to the Affärsvärldens and Ny Tekniks list of the 33 hottest young technology companies in Sweden.

The list of Sweden’s hottest young technology companies was presented during a gala in Stockholm on Tuesday evening. The common denominator for the 33 companies on the list is that the businesses are based on technical solutions, they are a maximum of seven years old and has the potential to become an economically successful company. During the nomination period the jury received more than 250 suggestions of companies.

It is flattering and important for us to be recognized as one of Sweden’s hottest young technology companies, especially given that our products have only been in production since last fall. We consider this a confirmation that our products really stand out, both technically and visually. Now we want to showcase our products to more customers for them to see the possibilities from both a security and from a design perspective, says Fredrik Blomquist, CEO Rolling Optics.

Rolling Optics manufactures the next generation of holographic material which can be used to ensure authenticity and to differentiate products on the shelf. The company was founded from the Ångström Laboratory at Uppsala University. Rolling Optics cooperates with a number label and packaging companies such as Nordvalls, Rotakett and ÅRCarton.

Click on the following link to see pictures from the event at Berns in Stockholm http://www.nyteknik.se/33listan/article751308.ece

Rolling Optics brings new dimensions to package design article from Innovation

2010-03-04T13:39:39+00:00

“The resulting 3D images are different from traditional holograms in several important respects. They are more advanced, and thus much more difficult to copy, they are sharper and clearer and can use any color, and they can be produced in larger sizes. And above all, the unique production technology enables cost-effective large-volume production on rolls.”

Read the full article here.

Rolling Optics optical magic enchants the world! article from Nord Emballage

2010-02-23T13:27:27+00:00

Rolling Optics is now integrating their technology into label company Nordvalls product line. On the cover of Nord Emballage latest issue you can see an example on the successful cooperation, where the innovative optical 3D technology is displayed as a label.

Read the full article in Swedish here.

Å&R Carton uses labels with depth – article from packnet.se

2010-01-19T13:54:16+00:00

More and more companies are taking notice of the new holograms from Rolling Optics. Labelling companies Nordvalls and Rotakett are now being accompanied by packaging company Å&R Carton in wanting to utilize the striking labels to promote and protect premium products.

Read the full article in Swedish here.

Å&R Carton and Rolling Optics in cooperation – article from packnyheter.se

2010-01-19T12:50:06+00:00

The Swedish company Rolling Optics, who develops and manufactures advanced holograms, have started a partnership with packaging company Å&R Carton. The aspiration is that the partnership will result in a new generation of packaging materials

Read the full article in Swedish here.

Rolling Optics partnering with Å&R Carton to make packaging come alive on the shelves

2010-01-14T10:56:50+00:00

By combining Å&R Carton’s long experience within packaging with Rolling Optic’s crystal clear holograms, the partnership will bring a new generation of packaging materials to the market.

Å&R Carton is one of the leading companies within the folding carton industry. Their competence centre for confectionary and premium packaging is working with traditional physical features for boxes – for instance gloss effects or structure, but they are constantly seeking new products to evaluate to create an eye-catching product that stands out on the shelf.

-Most traditional effects are static, and demand customer interaction to have an effect. One of the most striking things with Rolling Optic’s materials is that when you pass by a product, the hologram seems to move, it is non-static. It comes alive on the shelf, says Ralf Mack, Director of the Premium Packaging Segment that handles confectionary and premium packaging.

The first cooperation between the two companies resulted in the first prototype packaging that Å&R Carton brought to the Luxepack tradeshow in the autumn of 2009 to evaluate customer potential, as well as the Iggesund Paperboard’s magazine Inspire, that had Rolling Optics material on the cover. The packaging and magazine were very well received and the two partners are now identifying projects where they can work together.

-I immediately saw the potential with the material, not only to be used as a traditional hologram to ensure security but to extend the hologram to be part of the packaging design. I’m sure that we will make headlines together in 2010 and put boxes on the shelves, Ralf Mack continues.

Ralf Mack explains Rolling Optic’s uniqueness with the clarity and the sharpness of the holograms as well as the fact that the material can be made very thin which makes it suitable for packaging. Another key feature is the freedom to play with the materials, everything from size to colour and patterns can be customized.

For more information, please contact Ralf Mack, Director of the Premium Packaging Segment, Å&R Carton, phone: +49 61 92 40 61 35 email: ralf.mack@ar-carton.com Fredrik Blomquist, CEO Rolling Optics, phone: +46 (0)708 886 986, email: fredrik@rollingoptics.com

About Å&R Carton A&R Carton was formed in January 2000 to create a strong Pan-European company at the heart of the folding carton industry. The company is strategically placed to deliver competitively priced innovative packaging and packaging machinery solutions to a growing customer base of the multinational customers. By organic growth and acquisition, the goal of A&R Carton is to meet all the present and future needs of its folding carton customers, and in doing so, deliver profitable growth to the shareholders of the business

About Rolling Optics Rolling Optics has developed a new generation of visual materials that can both be used to authenticate products and to differentiate packaging and products in a store. By offering brand protection against counterfeit with visible security in combination with design freedom for the brand owner, Rolling Optics can offer real differentiation in a more competitive international market. For more information, please visit www.rollingoptics.com

The authenticity of locally produced food protected with hologram - article from packmonitor.se

2010-01-12T07:48:29+00:00

Counterfeiting is becoming an increasingly big problem in the food industry.To ensure the authenticity of locally produced foods from small manufacturers Rolling Optics and Innventia have developed new hologram labels.

Read the full article in Swedish here.

Hologram to guarantee authenticity - article from packnews.no

2010-01-12T07:41:55+00:00

Rolling Optics and Innventia presents high tech hologram labels to profile locally produced food

Read the full article in Norweigan here.

Three dimensional labels to guarantee authenticity – article from papernet.se

2010-01-11T07:40:32+00:00

Rolling optics and Innventia have created creative hologram labels to help profile locally produced food.

-The labels will help to solve two major problems for suppliers today - one is obviously to capture consumers’ attention in the store, but the other perhaps even more important aspect is to guarantee the authenticity of the product. Today, counterfeit products has spread even to the food industry, says Fredrik Blomquist, CEO of Rolling Optics.

Read the full article in Swedish here.

Hologram labels to profile locally produced food - Article from packnet.se

2010-01-08T13:04:11+00:00

Rolling optics and Innventia have created creative hologram labels to help profile locally produced food.

-The labels guarantee the authenticity of locally produced food, and offers an opportunity for small producers to stand out on the shelf, says Beatrice Buzsaky Johansson, Innventia

Suppliers of locally produced food often orders small quantities of packaging. To keep costs down, the packaging is often simple but functional, which sometimes can prove to be a disadvantage when competing with products from the major chains for customers’ attention.

Read the full article in Swedish here.

Högteknologiska hologram garanterar äkthet i närproducerade livsmedel

2010-01-08T11:34:01+00:00

Rolling Optics och Innventias kreativa hologrametiketter garanterar de närproducerade livsmedlens äkthet samtidigt som även mindre producenter kan sticka ut på hyllan

Leverantörer av närproducerade livsmedel beställer ofta förpackningar i små kvantiteter. För att hålla nere kostnaderna faller valet ofta på enkla men funktionella förpackningar. I konkurrensen med livsmedel från större kedjor gäller det att synas på hyllan, speciellt då närproducerade livsmedel förutom högre kvalitet ofta även har ett högre pris än de masstillverkade.

– Vi ser ett stort behov hos mindre producenter att marknadsföra sina produkter på ett bättre sätt. När jag kom i kontakt med Rolling Optics såg jag de dubbla vinsterna med att ta fram en etikett tillsammans med dem, så att vi kan erbjuda de mindre producenterna en möjlighet att verkligen stå ut på hyllan samtidigt som vi skapar ett igenkännande. Dessutom gillar jag verkligen att det är ett högteknologiskt hologram som får representera det närodlade och genuina och garantera dess äkthet, säger Beatrice Buzsaky Johansson, som arbetar med förpackningar på Innventia.

– Etiketterna hjälper till att lösa två stora problem för leverantörer idag – det ena är självklart att fånga konsumentens uppmärksamhet i butik, men den andra kanske ännu viktigare aspekten är att garantera produktens äkthet. Idag har piratkopierade produkter spritt sig även till livsmedelsbranschen, säger Fredrik Blomquist, vd för Rolling Optics. Etiketten finns för fyra olika typer av livsmedel – mejeri, fisk, kött samt en allmän märkning. Leverantörerna köper etiketten direkt från Rolling Optics. Etiketten kommer att finnas tillgänglig från slutet av januari.

Om Innventia

Innventia AB är ett svenskt forskningsinstitut i aktiebolagsform som bedriver forskning, utveckling och uppdrag inom massa- och pappersindustrin, förpackningsindustrin och den grafiska branschen. Verksamheten sträcker sig från grundläggande forskning till direkta konsult- och utvecklingsuppdrag inom tre industriella verksamhetsområden med slutprodukterna Biobaserad energi, kemikalier och material, Grafiska medieprodukter samt Förpackning och logistik. Före namnbytet i april 2009 hette institutet STFI-Packforsk AB.

Om Rolling Optics

Rolling Optics AB utvecklar en ny generations visuella material som både kan användas för att garantera äkthet och för att differentiera förpackningar och produkter i butik. Genom att erbjuda varumärken skydd mot förfalskningar med säkerhet som syns i kombination med designfrihet för varumärkesägaren erbjuder Rolling Optics verklig differentiering i en allt hårdare internationell konkurrens. För mer information, besök www.rollingoptics.com

Deceptive 3D label to trick the fraudster - Article from nyteknik.se

2009-12-01T13:58:00+00:00

Rolling Optics crystal clear labels are now leaving the factory. The first delivery, where a hologram was used on the cover of Iggesund’s magazine Inspire, became a huge success. The 20 000 editions of Inspire quickly ran out and Rolling optics are now producing more labels to meet the demand.

Read the full article in Swedish here

Nordvalls in partnership with Rolling Optics - article from graphicnet.se

2009-11-12T13:52:23+00:00

Nordvalls and Rolling Optics have established a partnership which makes the Sjöbo-based label company the first to integrate Rolling Optics foils in their product line.

Read the full article in Swedish here.

Nordvalls in partnership with Rolling Optics - article from packnet.se

2009-11-12T13:43:05+00:00

Nordvalls and Rolling Optics have established a partnership which makes the Sjöbo-based label company the first to integrate Rolling Optics foils in their product line.

Read the full article in Swedish here.

Rolling Optics and Nordvalls in partnership -article from packnyheter.se

2009-11-12T13:33:48+00:00

Rolling Optics and Nordvalls have established a partnership resulting in Nordvalls being the first company in the world to integrate Rolling Optics foils into a labelling line.
- Rolling Optics has a material that it is very easy to make labels with. We now have a product that the market is going to find really, really interesting, says Jörgen Nilsson, Area Sales Manager at Nordvalls.

Read the full article in Swedish here.