News | Rolling Optics http://rollingoptics.dev/index.php en patrik@engborg.nu Copyright 2012 2012-02-07T12:25:31+00:00 Form Magazine’s International Night http://www.rollingoptics.com/news/form-magazines-international-night http://www.rollingoptics.com/news/form-magazines-international-night Form Magazine is celebrating their first year of Form’s new format and have brought a selection of international presenters taking the stage at a special PechaKucha Night on the 7th of February, with a specific focus on Helsinki as World Design Capital. One of the amazing presenters is Rolling Optics own Head of Design, Ms. Farvash Razavi.

Please see invitation here, free entry for everyone:

]]> 2012-02-07T12:25:31+00:00 Sasco & Rolling Optics http://www.rollingoptics.com/news/sasco-rolling-optics http://www.rollingoptics.com/news/sasco-rolling-optics Pack & Plast writes is their December 2011 issue about company Sasco that has previously sold their Aloe Vera products in different health shops but have now expanded to general dealers and grocery chains. Together with this expansion, Sasco is using Rolling Optics 3D label to win the attention from customers on the shelves.

Read entire article here (Only Swedish):

]]> 2012-02-02T12:39:54+00:00 Different cosmetic companies uses Rolling Optics 3D labels http://www.rollingoptics.com/news/different-cosmetic-companies-uses-rolling-optics-3d-labels http://www.rollingoptics.com/news/different-cosmetic-companies-uses-rolling-optics-3d-labels Sasco is a swedish company that sells products based on Aloe Vera, and will use Rolling Optics 3D labels to expose their products more efficiently in the shop shelves.

Al Musbah uses Rolling Optics 3D labels for the same purpose, but also for ensuring the products security and authenticity.

(packnet.se)

Read entire article here (Only swedish):

]]> 2012-02-02T12:29:46+00:00 Rolling Optics combines security with shelfappeal http://www.rollingoptics.com/news/rolling-optics-combines-security-with-shelfappeal http://www.rollingoptics.com/news/rolling-optics-combines-security-with-shelfappeal Pharmaceutical packaging is highly regulated technically in its function, perfomance and safety. When it comes to advanced functional packaging, the requirements are even more demanding than on the pharmaceutical product. Steven Pacitti reports about how design latitude might be restricted in medical and pharamceutical packaging but there is still plenty of innovative work taking place. Read more about how Rolling Optics brings a secure 3D label to the market that also has shelfappeal here:

]]> 2012-02-02T12:13:39+00:00 Packnet.se about the high security of Rolling Optics 3D Security Seal http://www.rollingoptics.com/news/packnet.se-about-the-high-security-of-rolling-optics-3d-security-seal http://www.rollingoptics.com/news/packnet.se-about-the-high-security-of-rolling-optics-3d-security-seal The Rolling Optics 3D Security seal is applied in a way that it has to be broken in order to open the package and therefore works as a guaranteed seal that is impossible to copy.

Read the entire article here (Swedish only):

]]> 2012-02-02T11:50:30+00:00 3D Security Seal by Rolling Optics & Adtech http://www.rollingoptics.com/news/3d-security-seal-by-rolling-optics-adtech http://www.rollingoptics.com/news/3d-security-seal-by-rolling-optics-adtech AdhTech is an innovative converter located in southern Sweden. They offer tailor-made products for demanding applications. They provide their customers with full service comprising design, development, prototyping, manufacturing and assembly of printed, laminated and die-cut components within their business areas – Medical, Electronics, RFID and the Industry. With the unique Rolling Optics material, Adtech is a part of the creation of the 3D tamperevident security seal.

Read more about the cooperation here (in swedish):

]]> 2012-02-02T11:00:21+00:00 3D on haircare products http://www.rollingoptics.com/news/3d-on-haircare-products http://www.rollingoptics.com/news/3d-on-haircare-products Pack & Plast magazine write about the cooperation between haircare-company Grazette of Sweden and Rolling Optics.

It is about winning the match on the shop shelves. That goes for hairdressing salons as well. Together with three other swedish companies, Grazette of Sweden invested in three-dimensional labels for the relaunch of their haircare products. “Now noone can pass the bottle”.

Read the entire article here (in swedish):

]]> 2012-02-02T10:23:47+00:00 Brand recognizes the three-in-one security in Rolling Optics 3D Seal http://www.rollingoptics.com/news/brand-recognizes-the-three-in-one-security-in-rolling-optics-3d-seal http://www.rollingoptics.com/news/brand-recognizes-the-three-in-one-security-in-rolling-optics-3d-seal Fredrik Blomquist talks about how the Rolling Optics 3D seal is secure, easy to recognise, identify and almost impossible to copy.

Read entire article here:

]]> 2012-02-01T21:24:24+00:00 Packaging Europe about Rolling Optics 3D Security Seal http://www.rollingoptics.com/news/packaging-europe-about-rolling-optics-3d-security-seal1 http://www.rollingoptics.com/news/packaging-europe-about-rolling-optics-3d-security-seal1 Packaging Europe writes about the new 3D-Security Seal by Rolling Optics which is a new security label that protects your brand, customer and products against counterfeiting.

Read entire article here:

http://www.packagingeurope.com/Packaging-Europe-Articles/400/3D-security-seal-by-Rolling-Optics.html

]]> 2012-02-01T21:06:43+00:00 Rolling Optics featured in Product & Image Security Newsletter http://www.rollingoptics.com/news/rolling-optics-featured-in-product-image-security-newsletter1 http://www.rollingoptics.com/news/rolling-optics-featured-in-product-image-security-newsletter1 Rolling Optics is featured in the September/October 2010 issue of Product & Image Security Newsletter regarding their unique optic 3D labels on professional hair care products.

]]> 2012-01-31T15:41:55+00:00 Working at Rolling Optics http://www.rollingoptics.com/news/working-at-rolling-optics http://www.rollingoptics.com/news/working-at-rolling-optics At Rolling Optics we are always open for contact with new people and talents that are interested in working with us.

Below are the current vacancies. If there are not any vacancies at the moment, you can still send us an e-mail together with your resume.

Fredrik Blomquist, CEO, Rolling Optics AB, +46 (0)708 886 986, fredrik@rollingoptics.com

]]> 2011-11-11T11:03:49+00:00 Brand Building with 3D labels - Rolling Optics in Labels and Labelling http://www.rollingoptics.com/news/brand-building-with-3d-labels http://www.rollingoptics.com/news/brand-building-with-3d-labels Rolling Optics’s 3D material surfs the trend of ‘less is more’ in the shelf wars. “The role of the label is changing from a carrier of product information to a key element in a brands’ broader communication strategies.” illustrates author Carol Houghton in the latest edition of Labels and Labelling magazine, 4th of Sep 2011, which is the main publication for LabelExpo 2011 in Brussels.

Read the full four-page story here or in the attached file.

]]> 2011-09-30T12:10:24+00:00 The crystal clear labels printed on a roll with a secret self-developed production equipment. http://www.rollingoptics.com/news/the-crystal-clear-labels-printed-on-a-roll-with-a-secret-self-developed-pro http://www.rollingoptics.com/news/the-crystal-clear-labels-printed-on-a-roll-with-a-secret-self-developed-pro A crystal clear seals with 3D effect. It can put a stop to the counterfeiting of everything from cell phones to the securities. More and more manufacturers are now taking the help of the company Rolling Optics.

Read more on nyteknik.se.

]]> 2011-07-07T11:40:15+00:00 Rolling Optics is appointed as one of the 33 hottest young technology companies in Sweden. http://www.rollingoptics.com/news/rolling-optics-is-appointed-as-one-of-the-33-hottest-young-technology-compa http://www.rollingoptics.com/news/rolling-optics-is-appointed-as-one-of-the-33-hottest-young-technology-compa Rolling Optics is appointed as one of the 33 hottest young technology companies in Sweden. For the second consecutive year.

Among more than 200 nominees for the second consecutive year, Rolling Optics has been selected to be one of Sweden’s 33 hottest young technology companies by the scandinavian leading business and technology magazines Affärsvärlden and Ny Teknik.

  • We have had an incredible year. After proving that we can deliver both quality and quantity, customers have flocked to us. We have initiated many exciting client projects and partnerships that we will be able to talk more about later this year, and we are obviously proud of the nomination as one of Sweden’s 33 hottest young technology companies! says Fredrik Blomquist, CEO of Rolling Optics.
  • Now the challenge for us this year is to continue to be a “normal delivering company”, with an everyday business filled with supplies of 3D-labels in high million unity quantities.

NOMINATION

The crystal clear labels from the Rolling Optics fool our brains to see the depth and 3D. In addition, they are impossible to copy. This phenomenon is now attracting companies in the pharmaceutical, luxury and security printing industry. During the year, the sales spun off and turnover increased 17 times compared to the year before. Now the challenge is to prove that the company is an efficient profitable company that can supply quantities to many different customers.

Highlights during the year

Grazette of Sweden chose Rolling Optics 3D-labels for the relaunch of its XL series. During the first five weeks, sales had risen by 90 per cent over the same period last year. An eye-tracking study by Tobii showed that the consumer both got stuck with the sight on the 3D-products, as well as selected the products with the 3D-labels as the preferred ones.

Having made its much appreciated and acclaimed exam project Farvash Razavi, one of Konstfacks most promising design students, signed on with Rolling Optics as Design Manager.

Discussions with the pharmaceutical industry about their specific challenges led to a Rolling Optics 3D Security Seal product launch, a security label that brought much attention.

Stockholm March 30, 2011

]]> 2011-03-30T06:03:45+00:00 Rolling Optics – selected as one of Sweden’s 20 most innovative companies http://www.rollingoptics.com/news/rolling-optics-selected-as-one-of-swedens-20-most-innovative-companies http://www.rollingoptics.com/news/rolling-optics-selected-as-one-of-swedens-20-most-innovative-companies The Swedish Institute selected Rolling Optics, as one of Sweden’s most innovative companies, to be showcased in Silicon valley and Washington in 2011.

Rolling Optics is one of Sweden’s 20 hottest innovation companies. Rolling Optics shows how Swedish spirit of innovation creates the conditions for international competitiveness. Through an exhaustive selection process, Swedish Institute (SI) appointed Rolling Optics to one of Sweden’s most interesting innovations in young growth companies in ICT (Information and Communication Technology). SI start of this international effort in the form of a worldwide exhibition that takes off in Silicon Valley in autumn 2011.

]]> 2011-03-10T16:52:49+00:00 Shoppers more likely to buy products with a 3D label according to new study http://www.rollingoptics.com/news/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new- http://www.rollingoptics.com/news/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new- Scientific research reveals that 50% of shoppers will choose a shampoo bottle featuring a 3D label.

Tobii Technology, the global market leader in eye tracking and Rolling Optics, the Swedish innovative 3D label manufacturer have just completed a new study into shampoo packaging. The study tested the theory that using a Rolling Optics 3D label on packaging is more attractive to the consumer. Tobii Glasses, the latest advancement in eye tracking technology, were used in the study to consistently monitor the participants’ gaze to identify where they were looking and for how long.

Read the entire article here:

http://www.tobii.com/en/eye-tracking-research/global/news-and-events/press-releases/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study/

]]> 2011-12-12T15:06:29+00:00 Shoppers more likely to buy products with a 3D label according to new study http://www.rollingoptics.com/news/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study http://www.rollingoptics.com/news/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study Scientific research reveals that 50% of shoppers will choose a shampoo bottle featuring a 3D label.

Tobii Technology, the global market leader in eye tracking and Rolling Optics, the Swedish innovative 3D label manufacturer have just completed a new study into shampoo packaging. The study tested the theory that using a Rolling Optics 3D label on packaging is more attractive to the consumer. Tobii Glasses, the latest advancement in eye tracking technology, were used in the study to consistently monitor the participants’ gaze to identify where they were looking and for how long.

Read the entire article here:

http://www.tobii.com/en/eye-tracking-research/global/news-and-events/press-releases/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study/

]]> 2011-12-12T14:45:17+00:00 Press release Tobii & Rolling Optics http://www.rollingoptics.com/news/press-release-tobii-rolling-optics http://www.rollingoptics.com/news/press-release-tobii-rolling-optics Scientific research reveals that 50% of shoppers are more likely to buy products with a 3D label

Tobii Technology, the global market leader in eye tracking and Rolling Optics, the Swedish innovative 3D label manufacturer have just completed a new study into shampoo packaging. The study tested the theory that using a Rolling Optics 3D label on packaging is more attractive to the consumer. Tobii Glasses, the latest advancement in eye tracking technology, were used in the study to consistently monitor the participants’ gaze to identify where they were looking and for how long.

“This study not only shows that our new 3D label creates impact on the buying behaviour of the consumer, but also gives the brand owner unique knowledge of what the central role of a 3D label is when re-launching a brand design like Grazette of Sweden. The amount of attention and interest the new label creates has even surpassed my expectations”, says Fredrik Blomquist, CEO of Rolling Optics AB.

Read the full press release in english

]]> 2011-01-27T10:32:27+00:00 Product Launch                                               3D-Security Seal http://www.rollingoptics.com/news/product-launch-3d-security-seal-by-rolling-optics http://www.rollingoptics.com/news/product-launch-3d-security-seal-by-rolling-optics All industries are affected by counterfeiting and i.e. within pharmaceuticals, electronics and consumer goods the consequences can become fatal and risk your brand, customer and product safety.

With our new optical 3D-Security Seal you can eliminate the risk of packaging tampering and protect against counterfeiting.

Our optical 3D-material has extreme counterfeit resistance and is very easy to authenticate, both visually and on a forensic level.

The seal in optical 3D technology has two major advantages. The sharpness and depth of the seal makes it easy to recognize and virtually impossible to copy. When the seal has been opened, it breaks and becomes impossible to reseal. The contents can therefore neither be changed nor tampered with without it being visible to the consumer.

3D-Security features; 1st, 2nd, 3rd Level of Security combined, extremely clear and deep 3D-effects, visibility not depending on lighting conditions, no false positives with heat exposure, high humidity or hand application, color printability top or reverse Customized design and technology according to your brand

In addition to the security features provided by the 3D technology and tamper proof design, It’s optional to add extra features to increase safety levels. One example is a two-dimensional bar code that includes information about where and when the product was manufactured.

Learn more under “Product Samples”

]]> 2011-01-18T10:01:07+00:00 Farvash Razavi, head of design in the magazine “Arkitekten” http://www.rollingoptics.com/news/farvash-razavi-head-of-design-in-the-magazine-arkitekten http://www.rollingoptics.com/news/farvash-razavi-head-of-design-in-the-magazine-arkitekten We are proud to present a inspiring, tree pages interview with our head of Design, Farvash Razavi in the prestigious architects industry magazine “Arkitekten”. Farvash explains the philosophy of her successful masters thesis at Konstfack in the summer of 2010.

Read the full article in Swedish

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