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<title>News | Rolling Optics</title>
<link>http://rollingoptics.dev/index.php</link>
<description></description>
<dc:language>en</dc:language>
<dc:creator>patrik@engborg.nu</dc:creator>
<dc:rights>Copyright 2012</dc:rights>
<dc:date>2012-04-19T13:30:36+00:00</dc:date> 
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<item>
<title>Rolling Optics &#45; appointed as one of Swedens hottest techcompanies</title>
<link>http://www.rollingoptics.com/news/rolling-optics-appointed-as-one-of-swedens-hottest-techcompanies</link>
<guid>http://www.rollingoptics.com/news/rolling-optics-appointed-as-one-of-swedens-hottest-techcompanies</guid>
<description>
<![CDATA[
<p>The Swedish annual event &#8220;33-listan&#8221; is to point out the 33 most innovative, hot and new companies in Sweden. 
This list was first presented in 2008 and is put together by the editorial staff of the swedish newspapers <a href="http://www.nyteknik.se/">Ny Teknik</a> and <a href="http://www.affarsvarlden.se/">Affärsvärlden</a>.</p>

<p>It is open for the general public to nominate any company that fits into the formal criterias:</p>

<ul>
<li>Develope a unique product or service around a innovation</li>
<li>Have a big international potential and condition to change the rules of their industry</li>
<li>Be based in Sweden</li>
<li>Be maximum 7 years old</li>
<li>Not be listed on the stock exchange</li>
</ul>

<p>This year is the fifth year that the 33-listan is arranged, and it is also the third year running that Rolling Optics has been announced as one of the unique winners.</p>

<p>To see the presentations of all the 33 companies, click <a href="http://www.affarsvarlden.se/webbtv/article3457971.ece">here</a>. (Only Swedish)</p>

<p>For more information and pictures of the event, go to:</p>

<p><a href="http://www.nyteknik.se/33listan/article3457124.ece">Ny Teknik</a></p>

<p><a href="http://www.affarsvarlden.se/33listan/article3458255.ece">Affärsvärlden</a></p>

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<dc:date>2012-04-19T13:30:36+00:00</dc:date> 
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<item>
<title>Innovative Sweden</title>
<link>http://www.rollingoptics.com/news/innovative-sweden</link>
<guid>http://www.rollingoptics.com/news/innovative-sweden</guid>
<description>
<![CDATA[
<p>Curiosity, creativity and a desire for change have made Sweden a country of innovators, enhancing and improving the way we live.
The exhibition Innovative Sweden, by the Swedish Institute, showcase 20 cutting edge Swedish innovations. 
  In this exhibit you will get a glimpse of the latest in the fields of clean technology, information and communication technologies, life science and gaming. Among these 20 innovations you will find Rolling Optics and our unique 3D Security Label that is a fantastic and safe solution against counterfeiting, for any company that wishes to protect their brand and products.</p>

<p>The exhibition will be held at House of Sweden in Washington DC, between March 1 - May 6, 2012.</p>

<p>For more information, click on link below:</p>

<p><a href="http://projects.si.se/innovative-sweden/">Innovative Sweden</a></p>

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</description>
<dc:date>2012-03-01T14:30:59+00:00</dc:date> 
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<item>
<title>Årets Hjärnäpple &#45; Award for Optical Innovation</title>
<link>http://www.rollingoptics.com/news/arets-hjaernaepple-reward-for-optical-innovation</link>
<guid>http://www.rollingoptics.com/news/arets-hjaernaepple-reward-for-optical-innovation</guid>
<description>
<![CDATA[
<p>Rolling Optics researchers Axel Lundvall and Fredrik Nikolajeff were awarded this year with &#8220;Årets Hjärnäpple&#8221; for Optical Innovation. 
&#8220;Hjärnäpplet&#8221; is rewarded to businessideas that are sustainable over time and which have been developed at the Ångström-laboratory. 
The prize was distributed by the headmaster of Uppsala University, Eva Åkesson.</p>

<p>Read entire article <a href="http://www.uu.se/nyheter/nyhet-visning/?id=1706&amp;area=1,2,5,16&amp;typ=artikel&amp;na=&amp;lang=sv">here</a> (Only in Swedish)</p>

<p>Vinnova, who played a roll in Rolling Optics growth in the earlier stages, has also written about this prestigious award. Read their article <a href="http://www.vinnova.se/sv/misc/menyer-och-funktioner/Nyheter/Nyheter-2012/120227-Optisk-innovation-belonades-med-arets-Hjarnapple--Angstrominnovationernas-egen-Oscarstatyett/">here</a> (Only in Swedish)</p>

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</description>
<dc:date>2012-02-20T14:52:33+00:00</dc:date> 
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<title>Form Magazine&#8217;s International Night</title>
<link>http://www.rollingoptics.com/news/form-magazines-international-night</link>
<guid>http://www.rollingoptics.com/news/form-magazines-international-night</guid>
<description>
<![CDATA[
<p>Form Magazine is celebrating their first year of Form&#8217;s new format and have brought a selection of international presenters taking the stage at a special PechaKucha Night on the 7th of February, with a specific focus on Helsinki as World Design Capital. 
One of the amazing presenters is Rolling Optics own Head of Design, Ms. Farvash Razavi.</p>

<p>Please see invitation here, free entry for everyone:</p>

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</description>
<dc:date>2012-02-07T12:25:31+00:00</dc:date> 
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<title>Sasco &amp;amp; Rolling Optics</title>
<link>http://www.rollingoptics.com/news/sasco-rolling-optics</link>
<guid>http://www.rollingoptics.com/news/sasco-rolling-optics</guid>
<description>
<![CDATA[
<p>Pack &amp; Plast writes is their December 2011 issue about company Sasco that has previously sold their Aloe Vera products in different health shops but have now expanded to general dealers and grocery chains. 
Together with this expansion, Sasco is using Rolling Optics 3D label to win the attention from customers on the shelves.</p>

<p>Read entire article here (Only Swedish):</p>

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</description>
<dc:date>2012-02-02T12:39:54+00:00</dc:date> 
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<item>
<title>Different cosmetic companies uses Rolling Optics 3D labels</title>
<link>http://www.rollingoptics.com/news/different-cosmetic-companies-uses-rolling-optics-3d-labels</link>
<guid>http://www.rollingoptics.com/news/different-cosmetic-companies-uses-rolling-optics-3d-labels</guid>
<description>
<![CDATA[
<p>Sasco is a swedish company that sells products based on Aloe Vera, and will use Rolling Optics 3D labels to expose their products more efficiently in the shop shelves.</p>

<p>Al Musbah uses Rolling Optics 3D labels for the same purpose, but also for ensuring the products security and authenticity.</p>

<p>(packnet.se)</p>

<p>Read entire article here (Only swedish):</p>

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</description>
<dc:date>2012-02-02T12:29:46+00:00</dc:date> 
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<title>Rolling Optics combines security with shelfappeal</title>
<link>http://www.rollingoptics.com/news/rolling-optics-combines-security-with-shelfappeal</link>
<guid>http://www.rollingoptics.com/news/rolling-optics-combines-security-with-shelfappeal</guid>
<description>
<![CDATA[
<p>Pharmaceutical packaging is highly regulated technically in its function, perfomance and safety. When it comes to advanced functional packaging, the requirements are even more demanding than on the pharmaceutical product. 
Steven Pacitti reports about how design latitude might be restricted in medical and pharamceutical packaging but there is still plenty of innovative work taking place. 
Read more about how Rolling Optics brings a secure 3D label to the market that also has shelfappeal here:</p>

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</description>
<dc:date>2012-02-02T12:13:39+00:00</dc:date> 
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<item>
<title>Packnet.se about the high security of Rolling Optics 3D Security Seal</title>
<link>http://www.rollingoptics.com/news/packnet.se-about-the-high-security-of-rolling-optics-3d-security-seal</link>
<guid>http://www.rollingoptics.com/news/packnet.se-about-the-high-security-of-rolling-optics-3d-security-seal</guid>
<description>
<![CDATA[
<p>The Rolling Optics 3D Security seal is applied in a way that it has to be broken in order to open the package and therefore works as a guaranteed seal that is impossible to copy.</p>

<p>Read the entire article here (Swedish only):</p>

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</description>
<dc:date>2012-02-02T11:50:30+00:00</dc:date> 
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<item>
<title>3D Security Seal by Rolling Optics &amp;amp; Adtech</title>
<link>http://www.rollingoptics.com/news/3d-security-seal-by-rolling-optics-adtech</link>
<guid>http://www.rollingoptics.com/news/3d-security-seal-by-rolling-optics-adtech</guid>
<description>
<![CDATA[
<p>AdhTech is an innovative converter located in southern Sweden. They offer tailor-made products for demanding applications. They provide their customers with full service comprising design, development, prototyping, manufacturing and assembly of printed, laminated and die-cut components within their business areas – Medical, Electronics, RFID and the Industry. 
With the unique Rolling Optics material, Adtech is a part of the creation of the 3D tamperevident security seal.</p>

<p>Read more about the cooperation here (in swedish):</p>

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</description>
<dc:date>2012-02-02T11:00:21+00:00</dc:date> 
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<item>
<title>3D on haircare products</title>
<link>http://www.rollingoptics.com/news/3d-on-haircare-products</link>
<guid>http://www.rollingoptics.com/news/3d-on-haircare-products</guid>
<description>
<![CDATA[
<p>Pack &amp; Plast magazine write about the cooperation between haircare-company Grazette of Sweden and Rolling Optics.</p>

<p>It is about winning the match on the shop shelves. That goes for hairdressing salons as well. Together with three other swedish companies, Grazette of Sweden invested in three-dimensional labels for the relaunch of their haircare products. &#8220;Now noone can pass the bottle&#8221;.</p>

<p>Read the entire article here (in swedish):</p>

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</description>
<dc:date>2012-02-02T10:23:47+00:00</dc:date> 
</item>

<item>
<title>Brand recognizes the three&#45;in&#45;one security in Rolling Optics 3D Seal</title>
<link>http://www.rollingoptics.com/news/brand-recognizes-the-three-in-one-security-in-rolling-optics-3d-seal</link>
<guid>http://www.rollingoptics.com/news/brand-recognizes-the-three-in-one-security-in-rolling-optics-3d-seal</guid>
<description>
<![CDATA[
<p>Fredrik Blomquist talks about how the Rolling Optics 3D seal is secure, easy to recognise, identify and almost impossible to copy.</p>

<p>Read entire article here:</p>

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</description>
<dc:date>2012-02-01T21:24:24+00:00</dc:date> 
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<item>
<title>Packaging Europe about Rolling Optics 3D Security Seal</title>
<link>http://www.rollingoptics.com/news/packaging-europe-about-rolling-optics-3d-security-seal1</link>
<guid>http://www.rollingoptics.com/news/packaging-europe-about-rolling-optics-3d-security-seal1</guid>
<description>
<![CDATA[
<p>Packaging Europe writes about the new 3D-Security Seal by Rolling Optics which is a new security label that protects your brand, customer and products against counterfeiting.</p>

<p>Read entire article here:</p>

<p>http://www.packagingeurope.com/Packaging-Europe-Articles/400/3D-security-seal-by-Rolling-Optics.html</p>

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</description>
<dc:date>2012-02-01T21:06:43+00:00</dc:date> 
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<item>
<title>Rolling Optics featured in Product &amp;amp; Image Security Newsletter</title>
<link>http://www.rollingoptics.com/news/rolling-optics-featured-in-product-image-security-newsletter1</link>
<guid>http://www.rollingoptics.com/news/rolling-optics-featured-in-product-image-security-newsletter1</guid>
<description>
<![CDATA[
<p>Rolling Optics is featured in the September/October 2010 issue of Product &amp; Image Security Newsletter regarding their unique optic 3D labels on professional hair care products.</p>

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</description>
<dc:date>2012-01-31T15:41:55+00:00</dc:date> 
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<item>
<title>Working at Rolling Optics</title>
<link>http://www.rollingoptics.com/news/working-at-rolling-optics</link>
<guid>http://www.rollingoptics.com/news/working-at-rolling-optics</guid>
<description>
<![CDATA[
<p>At Rolling Optics we are always open for contact with new people and talents that are interested in working with us.</p>

<p>Below are the current vacancies. If there are not any vacancies at the moment, you can still send us an e-mail together with your resume.</p>

<p>Fredrik Blomquist, CEO, Rolling Optics AB, +46 (0)708 886 986, fredrik@rollingoptics.com</p>

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</description>
<dc:date>2011-11-11T11:03:49+00:00</dc:date> 
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<item>
<title>Brand Building with 3D labels &#45; Rolling Optics in Labels and Labelling</title>
<link>http://www.rollingoptics.com/news/brand-building-with-3d-labels</link>
<guid>http://www.rollingoptics.com/news/brand-building-with-3d-labels</guid>
<description>
<![CDATA[
<p>Rolling Optics&#8217;s 3D material surfs the trend of &#8216;less is more&#8217; in the shelf wars. &#8220;The role of the label is changing from a carrier of product information to a key element in a brands&#8217; broader communication strategies.&#8221; illustrates author Carol Houghton in the latest edition of Labels and Labelling magazine, 4th of Sep 2011, which is the main publication for LabelExpo 2011 in Brussels.</p>

<p>Read the full four-page story <a href="http://www.labelsandlabeling.com/news/features/brand-building">here</a> or in the attached file.</p>

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</description>
<dc:date>2011-09-30T12:10:24+00:00</dc:date> 
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<item>
<title>The crystal clear labels printed on a roll with a secret self&#45;developed production equipment.</title>
<link>http://www.rollingoptics.com/news/the-crystal-clear-labels-printed-on-a-roll-with-a-secret-self-developed-pro</link>
<guid>http://www.rollingoptics.com/news/the-crystal-clear-labels-printed-on-a-roll-with-a-secret-self-developed-pro</guid>
<description>
<![CDATA[
<p>A crystal clear seals with 3D effect. It can put a stop to the counterfeiting of everything from cell phones to the securities. More and more manufacturers are now taking the help of the company Rolling Optics.</p>

<p>Read more on <a href="http://www.nyteknik.se/nyheter/innovation/forskning_utveckling/article3205808.ece">nyteknik.se</a>.</p>

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</description>
<dc:date>2011-07-07T11:40:15+00:00</dc:date> 
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<item>
<title>Rolling Optics is appointed as one of the 33 hottest young technology companies in Sweden.</title>
<link>http://www.rollingoptics.com/news/rolling-optics-is-appointed-as-one-of-the-33-hottest-young-technology-compa</link>
<guid>http://www.rollingoptics.com/news/rolling-optics-is-appointed-as-one-of-the-33-hottest-young-technology-compa</guid>
<description>
<![CDATA[
<p>Rolling Optics is appointed as one of the 33 hottest young technology companies in Sweden. For the second consecutive year.</p>

<p>Among more than 200 nominees for the second consecutive year, Rolling Optics has been selected to be one of Sweden&#8217;s 33 hottest young technology companies by the scandinavian leading business and technology magazines Affärsvärlden and Ny Teknik.</p>

<ul>
<li>We have had an incredible year. After proving that we can deliver both quality and quantity, customers have flocked to us. We have initiated many exciting client projects and partnerships that we will be able to talk more about later this year, and we are obviously proud of the nomination as one of Sweden&#8217;s 33 hottest young technology companies! says Fredrik Blomquist, CEO of Rolling Optics.</li>
<li>Now the challenge for us this year is to continue to be a “normal delivering company”, with an everyday business filled with supplies of 3D-labels in high million unity quantities.</li>
</ul>

<p>NOMINATION</p>

<p>The crystal clear labels from the Rolling Optics fool our brains to see the depth and 3D. In addition, they are impossible to copy. This phenomenon is now attracting companies in the pharmaceutical, luxury and security printing industry. During the year, the sales spun off and turnover increased 17 times compared to the year before. Now the challenge is to prove that the company is an efficient profitable company that can supply quantities to many different customers.</p>

<p>Highlights during the year</p>

<p>Grazette of Sweden chose Rolling Optics 3D-labels for the relaunch of its XL series. During the first five weeks, sales had risen by 90 per cent over the same period last year. An eye-tracking study by Tobii showed that the consumer both got stuck with the sight on the 3D-products, as well as selected the products with the 3D-labels as the preferred ones.</p>

<p>Having made its much appreciated and acclaimed exam project Farvash Razavi, one of Konstfacks most promising design students, signed on with Rolling Optics as Design Manager.</p>

<p>Discussions with the pharmaceutical industry about their specific challenges led to a Rolling Optics 3D Security Seal product launch, a security label that brought much attention.</p>

<p>Stockholm March 30, 2011</p>

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<dc:date>2011-03-30T06:03:45+00:00</dc:date> 
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<item>
<title>Rolling Optics – selected as one of Sweden’s 20 most innovative companies</title>
<link>http://www.rollingoptics.com/news/rolling-optics-selected-as-one-of-swedens-20-most-innovative-companies</link>
<guid>http://www.rollingoptics.com/news/rolling-optics-selected-as-one-of-swedens-20-most-innovative-companies</guid>
<description>
<![CDATA[
<p>The Swedish Institute selected Rolling Optics, as one of Sweden&#8217;s most innovative companies, to be showcased in Silicon valley and Washington in 2011.</p>

<p>Rolling Optics is one of Sweden&#8217;s 20 hottest innovation companies. Rolling Optics shows how Swedish spirit of innovation creates the conditions for international competitiveness.
Through an exhaustive selection process, Swedish Institute (SI) appointed Rolling Optics to one of Sweden&#8217;s most interesting innovations in young growth companies in ICT (Information and Communication Technology). SI start of this international effort in the form of a worldwide exhibition that takes off in Silicon Valley in autumn 2011.</p>

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<dc:date>2011-03-10T16:52:49+00:00</dc:date> 
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<item>
<title>Shoppers more likely to buy products with a 3D label according to new study</title>
<link>http://www.rollingoptics.com/news/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-</link>
<guid>http://www.rollingoptics.com/news/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-</guid>
<description>
<![CDATA[
<p>Scientific research reveals that 50% of shoppers will choose a shampoo bottle featuring a 3D label.</p>

<p>Tobii Technology, the global market leader in eye tracking and Rolling Optics, the Swedish innovative 3D label manufacturer have just completed a new study into shampoo packaging. The study tested the theory that using a Rolling Optics 3D label on packaging is more attractive to the consumer. Tobii Glasses, the latest advancement in eye tracking technology, were used in the study to consistently monitor the participants’ gaze to identify where they were looking and for how long.</p>

<p>Read the entire article here:</p>

<p>http://www.tobii.com/en/eye-tracking-research/global/news-and-events/press-releases/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study/</p>

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<dc:date>2011-12-12T15:06:29+00:00</dc:date> 
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<item>
<title>Shoppers more likely to buy products with a 3D label according to new study</title>
<link>http://www.rollingoptics.com/news/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study</link>
<guid>http://www.rollingoptics.com/news/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study</guid>
<description>
<![CDATA[
<p>Scientific research reveals that 50% of shoppers will choose a shampoo bottle featuring a 3D label.</p>

<p>Tobii Technology, the global market leader in eye tracking and Rolling Optics, the Swedish innovative 3D label manufacturer have just completed a new study into shampoo packaging. The study tested the theory that using a Rolling Optics 3D label on packaging is more attractive to the consumer. Tobii Glasses, the latest advancement in eye tracking technology, were used in the study to consistently monitor the participants’ gaze to identify where they were looking and for how long.</p>

<p>Read the entire article here:</p>

<p>http://www.tobii.com/en/eye-tracking-research/global/news-and-events/press-releases/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study/</p>

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<dc:date>2011-12-12T14:45:17+00:00</dc:date> 
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