News | Rolling Optics

Very Very Gold

2013-06-10T09:26:12+00:00

Artikel om designstudion Very Very Gold som drivs av Rolling Optics Creative Director & Head of Design, Farvash Razavi, och Michel Bussein i tredje numret av magasinet FORM 2013.

“Very Very Gold är den svenska designvärldens svar på The Knife. Bakom maskerna döljer sig en konceptuell designduo som ständigt experimenterar med nya material.”

Design utanför systemet

2013-05-29T08:48:35+00:00

Läs om Rolling Optics Creative Director & Head of Design , Farvash Razavi i den senaste upplagan av tidskriften RUM.

”Sveriges kanske mest spännande designer just nu heter Farvash Razavi och hennes arbete placerar man inte lätt i ett fack. Inte ens på Konstfack kunde lärarna enas om vilket program hon borde tillhöra.”

RO Designer at the Milan Furniture Fair 2013

2013-04-10T09:00:19+00:00

Farvash Razavi, Head of Design and Creative Director at Rolling Optics launches special project showing the amazing diversity of the RO 3D materials. Using her own design, she has integrated some RO prints into her amazing furniture. Visit Farvash at the Milan Furniture Fair where her Very Very Gold’s furniture collection at shown at Superstudio Piu.

Interview with the new CEO Chester Anderson

2013-04-08T15:06:40+00:00

Short excerpt from recent interview with new CEO Chester Anderson

Q: Why did you chose RO?

I met Axel, Farvash and the Board. Fell in love with the technology and saw the huge need to go from 2D to 3D on the brand side to drive brand innovation and competitiveness and saw the clear, sharp depth with amazing features that could revolutionize the brand protection market as well. In short, amazing team, amazing products. I had to be part of this fantastic company!

Q: What do you bring to RO?

Leading teams in an international growth context, both in FMCG and Services from both Blue Chips and startups. Also familiar with product and brand innovation which is a hidden passion. Besides that, a sense of urgency and a healthy respect for what it takes to meet expectations from our customers and stakeholders.

Q: What is the focus today?

Customer, Quality, Innovation. We aim to have exceedingly strong customer relationships, world-class quality at all levels and remain at the cutting edge in terms of innovation. From there, all else follows.

Q: What is in the pipeline in terms of innovation?

We have recently launched our standard pattern collection which makes it faster and easier for customers to go from 2D to 3D . We are always working on our range of new products and features, and these will be offered to our key customers in the future.

Q: What is the future for RO?

With world-class customers, quality and innovation, our future is in the success of our customers. We will grow selectively with our customers and partners ensuring we stay true to our 3 main focus areas - customer, quality, innovation.

Stockholm, Spring 2013.

BioLamina selects Rolling Optics’ 3D materials as decorative security seals

2012-11-28T10:59:16+00:00

“- We offer stem cell culture tools to research labs all over the world. We want communicate the ground breaking scientific knowledge that’s inside each shipment, and the 3D labels from Rolling Optics look great and highlight the novelty of the products, and our attention to details”, says Therese Kallur at Biolamina.

The three dimensional label is based on Rolling Optics’ standard artwork “Original” which represent a new kind of visual effect, seemingly beneath the surface of the label. BioLamina’s logotype has been printed on top of the substrate and the final labels are diecut with slits for tamper evidence. “We’re proud to start shipping our Standard Patterns for Brand Security, and that they’re also seen as cool branding additives, not just safe”, says Björn Norberg, Sales Director- Brand Identity at Rolling Optics.

Rolling Optics’ threedimensional images are used for extreme shelf-standout, packaging experience and counterfeit resistance.

Oriflame selects Rolling Optics’ 3D technology for flagship flagrance to launch the London range

2012-11-28T10:54:33+00:00

”At Oriflame, we knew from the moment we saw samples of the breakthrough 3D innovation from Rolling Optics that this technology had the potential to be a game changer in the cosmetics market. Thanks to the entrepreneurial and innovative spirit of Source Labels and their collaboration with Rolling Optics and Oriflame, we have finally been able to realize that potential on one of our products. We are very impressed by the final result and feel that there are many more innovative opportunities from this amazing technology”, says Brian Sparks, Packaging Director at Oriflame. “The line is aimed at the young vibrant London-goers of the world, and we feel that this cool feature really adds a vibe to the packaging design. We’re also proud to be first to market in the cosmetics world.”

The “Love London EdT” is a powerful optical illusion with two layers that seem to be on the inside of the bottle, creating a puzzling and compelling visual effect.

Rolling Optics’ unique 3-dimensional images are used as a branding and anti- counterfeit measure. Working with leading label manufacturers worldwide, Rolling Optics has chosen UK-based Source Labels as a key partner for high end label conversion and the Oriflame London fragrance /EdT is a joint project. “- We’re thrilled to be at the forefront with this 3D technology and proud to supply Oriflame with this simplistic yet extreme design”, says Tim Lowe, Sales Director at Source Labels.

Rolling Optics at Tokyo Pack 2012

2012-10-12T10:43:53+00:00

Another successful year for Rolling Optics in Tokyo! The 24th Annual Tokyo Pack, the regions largest trade show had record numbers of exhibitors and delegations coming from around the world. Visitor numbers exceeded 70,000! Rolling Optics´ ground breaking 3D printing technology was shown at no less than 3 separate booths – the Swedish Innovation Booth, at Dai Nippon Printing Company´s Booth (photo) and at the International Packaging Exhibition. Our crystal clear 3D images for brand identity and brand security created enormous interest. Thank you to all partners for a very successful exhibition! Looking forward to seeing you and all our customers again next year!!

Working at Rolling Optics

2012-08-20T08:48:15+00:00

At Rolling Optics we are always open for contact with new people and talents that are interested in working with us.

Below are the current vacancies. If there are not any vacancies at the moment, you can still send us an e-mail together with your resume.

Chester Anderson, CEO
Email: chester.anderson@rollingoptics.com

Rolling Optics bring home two packaging-design awards with Bacardis 3D label

2012-06-25T12:51:02+00:00

The Rolling Optics label, for Bacardis Bombay Sapphire Gin Giftbox, has taken two highly commended awards in the Starpack Awards. Rolling Optics entered the contest together with creative agency Webb DeVlam and came out with wins in two different categories.

The motivations for the wins are as follows:

Category: Non-alcoholic & Alcoholic beverages

“Stunning 3D effect and beautiful box. Very effective and eye-catching. Nice presented appealing pack. Striking! Graphics and window work well to provide stand-out and differentiation.“

Category: Luxury & Gift ware

“Pack is great to look at and touch. Eyes are drawn. Print quality excellent and use of holographic original. Strong shelf appeal and brand recognition. The pack makes you feel like you are buying into an experience.”

The Starpack Award ceremony will be held on 12th July.

“State of the art 3D labels for Bacardis “Bombay Sapphire Gin”

2012-06-19T14:33:22+00:00

Rolling Optics has created a “state of the art” 3D-label for Bacardis limited edition giftbox for their famous Bombay Sapphire Gin. Together with leading creative agency Webb DeVlam and converter Source Labels, we’ve created a label that is getting attention everywhere for its innovative approach and design.

Read more about the Bacardi Label in the following articles:

Packaging News: 3D Labels developed for Bacardi

Packaging Europe: Bacardi selects Rolling Optics 3D material for innovative Bombay Sapphire box

Labels and Labeling: Rolling Optics and Source Labels create 3D labels for Bacardi

Rolling Optics - named as one of Swedens hottest techcompanies

2012-04-19T13:30:46+00:00

The Swedish annual event “33-listan” is to point out the 33 most innovative, hot and new companies in Sweden. This list was first presented in 2008 and is put together by the editorial staff of the swedish newspapers Ny Teknik and Affärsvärlden. These are the Swedish versions of “New Technology” and “Business Week”.

It is open for the general public to nominate any company that fits into the formal criterias:

Develope a unique product or service around a innovation
Have a big international potential and condition to change the rules of their industry
Be based in Sweden
Be maximum 7 years old
Not be listed on the stock exchange

This year is the fifth year that the 33-listan is arranged, and it is also the third year running that Rolling Optics has been announced as one of the unique winners.

To see the presentations of all the 33 companies, click here. (Only Swedish)

For more information and pictures of the event, go to:

Ny Teknik

Affärsvärlden

Innovative Sweden

2012-03-01T14:29:09+00:00

Curiosity, creativity and a desire for change have made Sweden a country of innovators, enhancing and improving the way we live. The exhibition Innovative Sweden, by the Swedish Institute, showcase 20 cutting edge Swedish innovations.

In this exhibit you will get a glimpse of the latest in the fields of clean technology, information and communication technologies, life science and gaming. Among these 20 innovations you will find Rolling Optics and our unique 3D Security Label that is a fantastic and safe solution against counterfeiting, for any company that wishes to protect their brand and products.

The exhibition will be held at House of Sweden in Washington DC, between March 1 - May 6, 2012.

For more information, click on link below:

Innovative Sweden

Årets Hjärnäpple - Award for Optical Innovation

2012-02-20T14:51:29+00:00

Rolling Optics researchers Axel Lundvall and Fredrik Nikolajeff were awarded this year with “Årets Hjärnäpple” for Optical Innovation. “Hjärnäpplet” is rewarded to businessideas that are sustainable over time and which have been developed at the Ångström-laboratory. The prize was distributed by the headmaster of Uppsala University, Eva Åkesson.

Read entire article here (Only in Swedish)

Vinnova, who played a roll in Rolling Optics growth in the earlier stages, has also written about this prestigious award. Read their article here (Only in Swedish)

Form Magazine’s International Night

2012-02-07T12:25:47+00:00

Form Magazine is celebrating their first year of Form’s new format and have brought a selection of international presenters taking the stage at a special PechaKucha Night on the 7th of February, with a specific focus on Helsinki as World Design Capital. One of the amazing presenters is Rolling Optics own Head of Design, Ms. Farvash Razavi.

Please see invitation here, free entry for everyone:

Sasco & Rolling Optics

2012-02-02T12:39:38+00:00

Pack & Plast writes is their December 2011 issue about company Sasco that has previously sold their Aloe Vera products in different health shops but have now expanded to general dealers and grocery chains. Together with this expansion, Sasco is using Rolling Optics 3D label to win the attention from customers on the shelves.

Read entire article here (Only Swedish):

Different cosmetic companies uses Rolling Optics 3D labels

2012-02-02T12:29:58+00:00

Sasco is a swedish company that sells products based on Aloe Vera, and will use Rolling Optics 3D labels to expose their products more efficiently in the shop shelves.

Al Musbah uses Rolling Optics 3D labels for the same purpose, but also for ensuring the products security and authenticity.

(packnet.se)

Read entire article here (Only swedish):

Rolling Optics combines security with shelf appeal

2012-02-02T12:13:22+00:00

Pharmaceutical packaging is highly regulated technically in its function, perfomance and safety. When it comes to advanced functional packaging, the requirements are even more demanding than on the pharmaceutical product. Steven Pacitti reports about how design latitude might be restricted in medical and pharamceutical packaging but there is still plenty of innovative work taking place. Read more about how Rolling Optics brings a secure 3D label to the market that also has shelf appeal here:

Rolling Optics featured in Product & Image Security Newsletter

2012-01-31T15:41:45+00:00

Rolling Optics is featured in the September/October 2010 issue of Product & Image Security Newsletter regarding their unique optic 3D labels on professional hair care products.

Shoppers more likely to buy products with a 3D label according to new study

2011-12-12T14:45:52+00:00

Scientific research reveals that 50% of shoppers will choose a shampoo bottle featuring a 3D label.

Tobii Technology, the global market leader in eye tracking and Rolling Optics, the Swedish innovative 3D label manufacturer have just completed a new study into shampoo packaging. The study tested the theory that using a Rolling Optics 3D label on packaging is more attractive to the consumer. Tobii Glasses, the latest advancement in eye tracking technology, were used in the study to consistently monitor the participants’ gaze to identify where they were looking and for how long.

Read the entire article here:

http://www.tobii.com/en/eye-tracking-research/global/news-and-events/press-releases/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study/

Brand Building with 3D labels - Rolling Optics in Labels and Labelling

2011-09-30T12:10:47+00:00

Rolling Optics’s 3D material surfs the trend of ‘less is more’ in the shelf wars. “The role of the label is changing from a carrier of product information to a key element in a brands’ broader communication strategies.” illustrates author Carol Houghton in the latest edition of Labels and Labelling magazine, 4th of Sep 2011, which is the main publication for LabelExpo 2011 in Brussels.

Read the full four-page story here or in the attached file.