The hard work behind making an illusion

It took 10 years to develop. And it will be a difficult act to copy.

How do we achieve such deep 3D effects? The patented technology is complex but put simply we have developed special micro-optical features in a plastic film. This unique technology makes light reflect so that the right and left eye see different images. The brain then pulls the pieces together creating the illusion of real depth.

The 3D effect is so convincing that the first time people see one of our holograms they usually want to touch it, put a hand behind it, make sure that it really is just two dimensional. Then they often ask: “When can you deliver?”

How it works. The hard facts behind creating illusions

Highly counterfeit resistant
- Manufacturing equipment, not available commercially
- Process requires unique manufacturing knowhow
- Expert laboratory support required
- Features embedded in polymer, preventing the mechanical copying methods commonly used to counterfeit embossed holograms