Scientific research reveals that 50% of shoppers will choose a shampoo bottle featuring a 3D label.

Tobii Technology, the global market leader in eye tracking and Rolling Optics, the Swedish innovative 3D label manufacturer have just completed a new study into shampoo packaging. The study tested the theory that using a Rolling Optics 3D label on packaging is more attractive to the consumer. Tobii Glasses, the latest advancement in eye tracking technology, were used in the study to consistently monitor the participants’ gaze to identify where they were looking and for how long.

Read the entire article here:

http://www.tobii.com/en/eye-tracking-research/global/news-and-events/press-releases/shoppers-more-likely-to-buy-products-with-a-3d-label-according-to-new-study/

Scientific research reveals that 50% of shoppers are more likely to buy products with a 3D label

Tobii Technology, the global market leader in eye tracking and Rolling Optics, the Swedish innovative 3D label manufacturer have just completed a new study into shampoo packaging. The study tested the theory that using a Rolling Optics 3D label on packaging is more attractive to the consumer. Tobii Glasses, the latest advancement in eye tracking technology, were used in the study to consistently monitor the participants’ gaze to identify where they were looking and for how long.

“This study not only shows that our new 3D label creates impact on the buying behaviour of the consumer, but also gives the brand owner unique knowledge of what the central role of a 3D label is when re-launching a brand design like Grazette of Sweden. The amount of attention and interest the new label creates has even surpassed my expectations”, says Fredrik Blomquist, CEO of Rolling Optics AB.

Read the full press release in english

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All industries are affected by counterfeiting and i.e. within pharmaceuticals, electronics and consumer goods the consequences can become fatal and risk your brand, customer and product safety.

With our new optical 3D-Security Seal you can eliminate the risk of packaging tampering and protect against counterfeiting.

Our optical 3D-material has extreme counterfeit resistance and is very easy to authenticate, both visually and on a forensic level.

The seal in optical 3D technology has two major advantages. The sharpness and depth of the seal makes it easy to recognize and virtually impossible to copy. When the seal has been opened, it breaks and becomes impossible to reseal. The contents can therefore neither be changed nor tampered with without it being visible to the consumer.

3D-Security features; 1st, 2nd, 3rd Level of Security combined, extremely clear and deep 3D-effects, visibility not depending on lighting conditions, no false positives with heat exposure, high humidity or hand application, color printability top or reverse Customized design and technology according to your brand

In addition to the security features provided by the 3D technology and tamper proof design, It’s optional to add extra features to increase safety levels. One example is a two-dimensional bar code that includes information about where and when the product was manufactured.

Learn more under “Product Samples”

We are proud to present a inspiring, tree pages interview with our head of Design, Farvash Razavi in the prestigious architects industry magazine “Arkitekten”. Farvash explains the philosophy of her successful masters thesis at Konstfack in the summer of 2010.

Read the full article in Swedish

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Our partner Digaloo has appointed our unique Space creatures to “Print of the month”

With the following statement: “Space creatures with 3D material. The print of the month are five unique creatures with several post treatments. These amazing products can be found in our show room and must be seen in reality”

Since the launch of the first serial production, a 3D label for the Swedish hair care line Grazette of Sweden,the brand owner claims that sales has risen by 90% during the first five weeks in stores, compared to last year’s sales!

A recent qualitative Eye Tracking study of Grazette’s products shows interesting results. 87 % of the respondants choose to purchase the new product, containing our 3D label over the old product, without 3D label, in a real retail environment. The results correlates well with the increase in sales by 90 %.

Did you know that the time spent looking on a product in a store is tightly linked to purchase intention?

Also the amount of time looking at the product is significantly higher with the 3D label, 2.8 seconds compared to 1.8 seconds for the products without 3D label. Regarding to the Eye Tracking experts at Tobii, there is a strong correlation between time of attention in store and purchase intention.

This gives us confidence to say that our innovative 3D material really can creates valuable competitive advantages - Imagine what our 3D material could do for your brand and business!?

At the Packaging Industry Awards 2010, Rolling Optics together with label company Rotakett, won the category “Label and Identification Award” for a label application using the unique Swedish patented technology for 3D effects. Rolling Optics wins the award with the label that has been developed for the Swedish hair care product company Grazette of Sweden who used the 3D material in connection with the re-launch of their hair care line XL. Grazette of Sweden has purchased 700 000 labels and have seen sales increase by nearly 90 percent since they were first used three months ago. The impressive sales growth is also supported by a recent Eye Tracking study.

A jury with editorial staff from industry magazine Packmarknaden together with industry experts, appointed the award to Rolling Optics with the following reasons:

Rolling Optics has developed a unique technique for creating 3D effects by means of nanotechnology. By creating unique patterns in the plastic film, light is reflected in such a way that different images reach the left and right eye respectively. The brain then puts the images together and creates a single image with depth. The depth is so striking that it surpasses conventional holograms, and is also cheaper to manufacture.

The Packaging Industry Awards have been organized by industry magazine Packmarknaden in connection to the Pack & Emballage exhibition since 2009, and is a national competition aimed to highlight the companies that mark the regrowth of the long tradition of Swedish packaging industry. The prize has been awarded to Rolling Optics and Rotakett in competition with around ten other nominees.

– The product has tremendous potential for brand building and is very well suited for packages that have a label. I think we will see effects at high-quality products from strong brands that can carry one of these labels. That the investment pays off can be observed through the sales increase in Grazette, said Marcus Peterson, editor-in-chief of Packmarknaden.

Rolling Optics space creatures is our newest 3D product to reach the market. We have created five different space creatures, all of various character and features. In addition to containing Rolling Optics 3D material, in entirely individual designs, patterns and effects, we have added extra print-effects in collaboration with our partners. By combining our 3D materials with screen-printing, book printing, various lacquer, foliation and embossing, we have managed to create a product that really attract attention. Look at them as a commercial product, a complete package or simply a source of inspiration!

If you want to se them in reality - send us an e-mail and request them; info@rollingoptics.com

The Swedish hair care company Grazette of Sweden are re launching XL, a series of professional hair care products, which will be the first in the world within cosmetics to have Rolling Optics’ optic 3D labels on the package. The label does not only make the merchandise stand out on the shelf but it helps create a unique brand identity.

”I have worked over 25 years with package design for cosmetics, and I know how important it is to capture the consumer’s interest in the store. This is why we spend more time and money on the actual look and feel of the package than on traditional ads. I am always on the hunt for new products and possibilities, and when I saw Rolling Optics’ 3D material, I was fascinated”, says Patrick Koch, Art Director at Grazette of Sweden.

Grazette of Sweden’s and Rolling Optics’ design teams worked together with the innovative labels manufacturer, Rotakett to produce a 3D label with the circles that signify the XL series. They worked to get the materials thin enough to suit a label on a rounded surface.

“It has been an exciting process where we, together with Grazette of Sweden, have created a unique brand identity to help their product catch the eye of the consumer. For us, it’s been a learning process – we have now delivered our first commercial cosmetic label, 700.000 products on the shelf is a proof on our ability to deliver also at higher volumes”, says Fredrik Blomquist, CEO at Rolling Optics.

Grazette of Sweden’s products have been awarded for both design and quality. As an example, their product Crush 22 Waxflow was awarded Swedish product of the year at the Swedish Beauty & Cosmetics Awards 2010 with the motivation ‘A Swedish company that not only beautifies hair with attitude and fresh ideas, but whose design and quality match the industry’s international business’. Grazette of Sweden’s products are only available for purchase at hairdressing salons.

For more information, please contact: Fredrik Blomquist, CEO Rolling Optics, fredrik@rollingoptics.com, phone: +46 708 886 986 Patrick Koch, Art Director Grazette of Sweden, patrick.koch@grazette.se phone: +46 31 89 13 08

For swedish, view attached document.

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We are proud to announce that we have launched a design challenge with four prominent Swedish designers. The challenge will culminate in four different packages containing Rolling Optics 3D material. Given free hands so create their own 3D pattern, were looking forward to see our material with new effects, different depths, sizes and shapes! Launch of the products will be held at LuxePack, Monaco 20-22 October.

See our 3D Security Label on the front page of the 2010 Almedalen magazine. This Rolling Optics label ensures that it is the real Almedalen magazine you hold in your hand. Seeing is believing!

Farvash Razavi har arbetat som konsult för Rolling Optics sedan hösten 2006 och fick i dagarna fast anställning som designer för Rolling Optics. Farvash slutprojekt som visades på Konstfacks vårutställning 2010 vann skolans största konstpris ”Stavenows stipendium”. Ronald Jones, professor på Konstfack, förklara varför Farvash blivit utvald:

• Farvash examensarbete är verkligen tvärvetenskapligt eftersom det både är design och hård vetenskap på samma gång. Hon knyter samman metoder från materialvetenskap och designtänkande för att skapa ett minnesvärt projekt som åberopar starka upplevelser runt omvandling och metamorfos.

• Vi är extremt glada över att nu kunna ha Farvash på heltid. Att ha henne med tidigt i designprojekt gör att vi på ett helt annat sätt kan väva ihop Rolling Optics 3D-material med varumärket. Eftersom hon kan materialet utan och innan kan hon tänka ett steg längre och verkligen hitta möjligheter, säger Fredrik Blomquist, VD för Rolling Optics.

  För mer information vänligen kontakta:

Farvash Razavi, Head of Design, tel: 070-734 55 68, e-post: farvash@rollingoptics.com

Fredrik Blomquist, VD, tel: 070-888 69 86, e-post: fredrik@rollingoptics.com

For english read here:

Stavenows scholarship, one of the most prestigious awards at Konstfack, has been assigned to Farvash Razavi (Designer at Rolling Optics). Farvash final exhibition, “The Scale of Existence”, shown at the Konstfack spring exhibition breaks new ground in the way of combining science and design. With her unique ability to use materials that yet are only on scientists’ table, Farvash gives us a glimpse into the future. Congratulations to her!

The famous Swedish technology company with its unique 3-D labels for security solutions have this year taken the step to the market after five years of intensive development.

Read the full article from “Dagens Industri” with Rolling Optics CEO.

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Rolling Optics are one of the companies who made it on to the Affärsvärldens and Ny Tekniks list of the 33 hottest young technology companies in Sweden.

The list of Sweden’s hottest young technology companies was presented during a gala in Stockholm on Tuesday evening. The common denominator for the 33 companies on the list is that the businesses are based on technical solutions, they are a maximum of seven years old and has the potential to become an economically successful company. During the nomination period the jury received more than 250 suggestions of companies.

• It is flattering and important for us to be recognized as one of Sweden’s hottest young technology companies, especially given that our products have only been in production since last fall. We consider this a confirmation that our products really stand out, both technically and visually. Now we want to showcase our products to more customers for them to see the possibilities from both a security and from a design perspective, says Fredrik Blomquist, CEO Rolling Optics.

Rolling Optics manufactures the next generation of holographic material which can be used to ensure authenticity and to differentiate products on the shelf. The company was founded from the Ångström Laboratory at Uppsala University. Rolling Optics cooperates with a number label and packaging companies such as Nordvalls, Rotakett and ÅRCarton.

Click on the following link to see pictures from the event at Berns in Stockholm http://www.nyteknik.se/33listan/article751308.ece

“The resulting 3D images are different from traditional holograms in several important respects. They are more advanced, and thus much more difficult to copy, they are sharper and clearer and can use any color, and they can be produced in larger sizes. And above all, the unique production technology enables cost-effective large-volume production on rolls.”

Read the full article here.

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Rolling Optics is now integrating their technology into label company Nordvalls product line. On the cover of Nord Emballage latest issue you can see an example on the successful cooperation, where the innovative optical 3D technology is displayed as a label.

Read the full article in Swedish here.

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More and more companies are taking notice of the new holograms from Rolling Optics. Labelling companies Nordvalls and Rotakett are now being accompanied by packaging company Å&R Carton in wanting to utilize the striking labels to promote and protect premium products.

Read the full article in Swedish here.

The Swedish company Rolling Optics, who develops and manufactures advanced holograms, have started a partnership with packaging company Å&R Carton. The aspiration is that the partnership will result in a new generation of packaging materials

Read the full article in Swedish here.

By combining Å&R Carton’s long experience within packaging with Rolling Optic’s crystal clear holograms, the partnership will bring a new generation of packaging materials to the market.

Å&R Carton is one of the leading companies within the folding carton industry. Their competence centre for confectionary and premium packaging is working with traditional physical features for boxes – for instance gloss effects or structure, but they are constantly seeking new products to evaluate to create an eye-catching product that stands out on the shelf.

-Most traditional effects are static, and demand customer interaction to have an effect. One of the most striking things with Rolling Optic’s materials is that when you pass by a product, the hologram seems to move, it is non-static. It comes alive on the shelf, says Ralf Mack, Director of the Premium Packaging Segment that handles confectionary and premium packaging.

The first cooperation between the two companies resulted in the first prototype packaging that Å&R Carton brought to the Luxepack tradeshow in the autumn of 2009 to evaluate customer potential, as well as the Iggesund Paperboard’s magazine Inspire, that had Rolling Optics material on the cover. The packaging and magazine were very well received and the two partners are now identifying projects where they can work together.

-I immediately saw the potential with the material, not only to be used as a traditional hologram to ensure security but to extend the hologram to be part of the packaging design. I’m sure that we will make headlines together in 2010 and put boxes on the shelves, Ralf Mack continues.

Ralf Mack explains Rolling Optic’s uniqueness with the clarity and the sharpness of the holograms as well as the fact that the material can be made very thin which makes it suitable for packaging. Another key feature is the freedom to play with the materials, everything from size to colour and patterns can be customized.

For more information, please contact Ralf Mack, Director of the Premium Packaging Segment, Å&R Carton, phone: +49 61 92 40 61 35 email: ralf.mack@ar-carton.com Fredrik Blomquist, CEO Rolling Optics, phone: +46 (0)708 886 986, email: fredrik@rollingoptics.com

About Å&R Carton A&R Carton was formed in January 2000 to create a strong Pan-European company at the heart of the folding carton industry. The company is strategically placed to deliver competitively priced innovative packaging and packaging machinery solutions to a growing customer base of the multinational customers. By organic growth and acquisition, the goal of A&R Carton is to meet all the present and future needs of its folding carton customers, and in doing so, deliver profitable growth to the shareholders of the business

About Rolling Optics Rolling Optics has developed a new generation of visual materials that can both be used to authenticate products and to differentiate packaging and products in a store. By offering brand protection against counterfeit with visible security in combination with design freedom for the brand owner, Rolling Optics can offer real differentiation in a more competitive international market. For more information, please visit www.rollingoptics.com

Counterfeiting is becoming an increasingly big problem in the food industry.To ensure the authenticity of locally produced foods from small manufacturers Rolling Optics and Innventia have developed new hologram labels.

Read the full article in Swedish here.

Rolling Optics and Innventia presents high tech hologram labels to profile locally produced food

Read the full article in Norweigan here.

Rolling optics and Innventia have created creative hologram labels to help profile locally produced food.

-The labels will help to solve two major problems for suppliers today - one is obviously to capture consumers’ attention in the store, but the other perhaps even more important aspect is to guarantee the authenticity of the product. Today, counterfeit products has spread even to the food industry, says Fredrik Blomquist, CEO of Rolling Optics.

Read the full article in Swedish here.

Rolling optics and Innventia have created creative hologram labels to help profile locally produced food.

-The labels guarantee the authenticity of locally produced food, and offers an opportunity for small producers to stand out on the shelf, says Beatrice Buzsaky Johansson, Innventia

Suppliers of locally produced food often orders small quantities of packaging. To keep costs down, the packaging is often simple but functional, which sometimes can prove to be a disadvantage when competing with products from the major chains for customers’ attention.

-The labels will help to solve two major problems for suppliers today - one is obviously to capture consumers’ attention in the store, but the other perhaps even more important aspect is to guarantee the authenticity of the product. Today, counterfeit products has spread even to the food industry, says Fredrik Blomquist, CEO of Rolling Optics.

Read the full article in Swedish here.

Rolling Optics crystal clear labels are now leaving the factory. The first delivery, where a hologram was used on the cover of Iggesund’s magazine Inspire, became a huge success. The 20 000 editions of Inspire quickly ran out and Rolling optics are now producing more labels to meet the demand.

Read the full article in Swedish here

Nordvalls and Rolling Optics have established a partnership which makes the Sjöbo-based label company the first to integrate Rolling Optics foils in their product line.

Read the full article in Swedish here.

Nordvalls and Rolling Optics have established a partnership which makes the Sjöbo-based label company the first to integrate Rolling Optics foils in their product line.

Read the full article in Swedish here.

Rolling Optics and Nordvalls have established a partnership resulting in Nordvalls being the first company in the world to integrate Rolling Optics foils into a labelling line.
- Rolling Optics has a material that it is very easy to make labels with. We now have a product that the market is going to find really, really interesting, says Jörgen Nilsson, Area Sales Manager at Nordvalls.

Read the full article in Swedish here.

Iggesund Paperboard have used Rolling Optic’s unique holographic material for their latest edition of the magazine Inspire, which is printed in five languages and delivered to 20 000 customers around the world.

– This material is totally unique. I have never seen anything like it before, says Staffan Sjöberg, head of information at Iggesund Paperboard. Read the full article in Swedish here.

Rolling Optics and Nordvalls have established a partnership resulting in Nordvalls being the first company in the world to integrate Rolling Optics foils into a labelling line.
- Rolling Optics has a material that it is very easy to make labels with. We now have a product that the market is going to find really, really interesting, says Jörgen Nilsson, Area Sales Manager at Nordvalls.

Nordvalls in southern Sweden is a leading authority in the field of self-adhesive labels. They were one of the first printers in Scandinavia to produce multi-labels and RFID labels. Today, they are developing solutions for the pharmaceutical industry and can supply microtext, data-matrix code and serialization.
- We have shown Rolling Optics holograms to cosmetic and pharmaceutical companies and have been met with a real “wow” reaction. There is a real interest for this new material, says Jörgen Nilsson

Se våra partners

During Design 2009 Rolling Optics proudly presented the first large capacity delivery, consisting of 20 000 foils used on the front-cover of Iggesund Paperboard’s magazine Inspire. Together with the prototypes on display, this has resulted in numerous e-mails and phone calls from potential partners and prospects. Axel Lundvall, VP Product innovation, also held a lecture about how the product offers visible security.

-Holograms have been around for a while now so the industry has been looking for something new, says Jörgen Nilsson, Area Sales Manager at Nordvalls who describes Rolling Optics materials as the next generation in 3D.

Have you not seen the Rolling Optics hologram on the cover of Inspire? Please contact our CEO Fredrik Blomquist on 0046 (0)708 886 986 for your copy.

Inspire Issue 33 cover has a die-cut window with RO holo behind. Pattern design by Nandi Nobell and Farvash Razavi.
In this issue you will also find an interview with Alex Lundvall. Visit Iggesund Paperboard

For more informationcontact head of design, Farvash Razavi.

LuxePack, Monaco: 21-23 Oct, 2009 Scanpack, Go to Luxe Pack. Scanpack, Göteborg, Sweden: 20-23 Oct, 2009. Svenska Mässan i Göteborg (stand F00:04)

The first generation of holograms won its inventor the Nobel Prize. It’s early days yet, but this new generation of holographic images is beginning to make an impact.

Beyond #1/2009

Networks that connect people with completely different backgrounds and technologies can be highly productive. Inspiration and knowledge from different lines of business make it possible to come up with totally new approaches that give ideas food for growth. In collaboration with STFI-Packforsk and its network of partners, Rolling Optics, a hi-tech innovation company has developed a whole new generation of visual materials for labels and packaging. These materials can be used to impart a unique look that offers three distinct benefits: they are very difficult to copy; they can be used to strengthen brands; and they help products stand out on the shelves. Read the pdf article (Only in Swedish)

Packnet.se June 1, 2009 (original in Swedish)

With a technique that has been developed by Swedish company Rolling Optics, crystal- clear labels can be created with a deep, holographic feeling. The labels can be used to guarantee the authenticity of goods and products. Read the article. (Only in Swedish)

Ny Teknik #22/ May 27 2009 (original in Swedish)

Building material, industrial tools, cell phones, pharmaceuticals and cosmetics – few segments do not feel the impact of counterfeiting. According to the OECD, pirated goods cost companies SEK 1,400 billion every year. Can the solution be crystal-clear labels with a deep holographic feel? The innovation company, Rolling Optics, has developed a technique that can guarantee the authenticity of a product. Read the article. (Only in Swedish)

Emballage #2/2009 (original in Swedish)

It is not easy to interview Fredrik Blomquist and Axel Lundvall about their new, unique technique that creates holograms with a quality and depth that no-one else has even come close to achieving. Secrecy is an operative word in this context, since Rolling Optics is working within the field of security. With the new technique, brand owners can combine proof of authenticity with graphic design in a way which is quite unique. Read the PDF article. (Only in Swedish)