Rolling Optics’s 3D material surfs the trend of ‘less is more’ in the shelf wars. “The role of the label is changing from a carrier of product information to a key element in a brands’ broader communication strategies.” illustrates author Carol Houghton in the latest edition of Labels and Labelling magazine, 4th of Sep 2011, which is the main publication for LabelExpo 2011 in Brussels.

Read the full four-page story here or in the attached file.

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