Since the launch of the first serial production, a 3D label for the Swedish hair care line Grazette of Sweden,the brand owner claims that sales has risen by 90% during the first five weeks in stores, compared to last year’s sales!

A recent qualitative Eye Tracking study of Grazette’s products shows interesting results. 87 % of the respondants choose to purchase the new product, containing our 3D label over the old product, without 3D label, in a real retail environment. The results correlates well with the increase in sales by 90 %.

Did you know that the time spent looking on a product in a store is tightly linked to purchase intention?

Also the amount of time looking at the product is significantly higher with the 3D label, 2.8 seconds compared to 1.8 seconds for the products without 3D label. Regarding to the Eye Tracking experts at Tobii, there is a strong correlation between time of attention in store and purchase intention.

This gives us confidence to say that our innovative 3D material really can creates valuable competitive advantages - Imagine what our 3D material could do for your brand and business!?