Affärsvärlden #36/2009

The development company Rolling Optics has developed crystal clear labels with a deep holographic effect. The technique can be used to combat counterfeiting and to guarantee product authenticity. It has taken five years to develop and will prove to be a hard nut to crack for anyone who wants to copy it. Security expert David Pizzanelli says brand owners have been waiting for a new technique that can replace traditional holograms as a visible certificate of authenticity.