By combining Å&R Carton’s long experience within packaging with Rolling Optic’s crystal clear holograms, the partnership will bring a new generation of packaging materials to the market.

Å&R Carton is one of the leading companies within the folding carton industry. Their competence centre for confectionary and premium packaging is working with traditional physical features for boxes – for instance gloss effects or structure, but they are constantly seeking new products to evaluate to create an eye-catching product that stands out on the shelf.

-Most traditional effects are static, and demand customer interaction to have an effect. One of the most striking things with Rolling Optic’s materials is that when you pass by a product, the hologram seems to move, it is non-static. It comes alive on the shelf, says Ralf Mack, Director of the Premium Packaging Segment that handles confectionary and premium packaging.

The first cooperation between the two companies resulted in the first prototype packaging that Å&R Carton brought to the Luxepack tradeshow in the autumn of 2009 to evaluate customer potential, as well as the Iggesund Paperboard’s magazine Inspire, that had Rolling Optics material on the cover. The packaging and magazine were very well received and the two partners are now identifying projects where they can work together.

-I immediately saw the potential with the material, not only to be used as a traditional hologram to ensure security but to extend the hologram to be part of the packaging design. I’m sure that we will make headlines together in 2010 and put boxes on the shelves, Ralf Mack continues.

Ralf Mack explains Rolling Optic’s uniqueness with the clarity and the sharpness of the holograms as well as the fact that the material can be made very thin which makes it suitable for packaging. Another key feature is the freedom to play with the materials, everything from size to colour and patterns can be customized.

For more information, please contact Ralf Mack, Director of the Premium Packaging Segment, Å&R Carton, phone: +49 61 92 40 61 35 email: ralf.mack@ar-carton.com Fredrik Blomquist, CEO Rolling Optics, phone: +46 (0)708 886 986, email: fredrik@rollingoptics.com

About Å&R Carton A&R Carton was formed in January 2000 to create a strong Pan-European company at the heart of the folding carton industry. The company is strategically placed to deliver competitively priced innovative packaging and packaging machinery solutions to a growing customer base of the multinational customers. By organic growth and acquisition, the goal of A&R Carton is to meet all the present and future needs of its folding carton customers, and in doing so, deliver profitable growth to the shareholders of the business

About Rolling Optics Rolling Optics has developed a new generation of visual materials that can both be used to authenticate products and to differentiate packaging and products in a store. By offering brand protection against counterfeit with visible security in combination with design freedom for the brand owner, Rolling Optics can offer real differentiation in a more competitive international market. For more information, please visit www.rollingoptics.com