The Swedish hair care company Grazette of Sweden are re launching XL, a series of professional hair care products, which will be the first in the world within cosmetics to have Rolling Optics’ optic 3D labels on the package. The label does not only make the merchandise stand out on the shelf but it helps create a unique brand identity.

”I have worked over 25 years with package design for cosmetics, and I know how important it is to capture the consumer’s interest in the store. This is why we spend more time and money on the actual look and feel of the package than on traditional ads. I am always on the hunt for new products and possibilities, and when I saw Rolling Optics’ 3D material, I was fascinated”, says Patrick Koch, Art Director at Grazette of Sweden.

Grazette of Sweden’s and Rolling Optics’ design teams worked together with the innovative labels manufacturer, Rotakett to produce a 3D label with the circles that signify the XL series. They worked to get the materials thin enough to suit a label on a rounded surface.

“It has been an exciting process where we, together with Grazette of Sweden, have created a unique brand identity to help their product catch the eye of the consumer. For us, it’s been a learning process – we have now delivered our first commercial cosmetic label, 700.000 products on the shelf is a proof on our ability to deliver also at higher volumes”, says Fredrik Blomquist, CEO at Rolling Optics.

Grazette of Sweden’s products have been awarded for both design and quality. As an example, their product Crush 22 Waxflow was awarded Swedish product of the year at the Swedish Beauty & Cosmetics Awards 2010 with the motivation ‘A Swedish company that not only beautifies hair with attitude and fresh ideas, but whose design and quality match the industry’s international business’. Grazette of Sweden’s products are only available for purchase at hairdressing salons.

For more information, please contact: Fredrik Blomquist, CEO Rolling Optics, fredrik@rollingoptics.com, phone: +46 708 886 986 Patrick Koch, Art Director Grazette of Sweden, patrick.koch@grazette.se phone: +46 31 89 13 08

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