Rolling optics and Innventia have created creative hologram labels to help profile locally produced food.

-The labels will help to solve two major problems for suppliers today - one is obviously to capture consumers’ attention in the store, but the other perhaps even more important aspect is to guarantee the authenticity of the product. Today, counterfeit products has spread even to the food industry, says Fredrik Blomquist, CEO of Rolling Optics.

Read the full article in Swedish here.